Each time I visit the supermarket, especially the big chains, I remind myself that every product I buy is an endorsement for that particular brand, the company’s values (or lack thereof) and the quality of food inside the packaging.

I’m often amazed that much of the produce on the shelves (in NZ) is shipped in from China, the US and beyond. Most of these are gassed or treated in some way to stop vegetables from sprouting, fruit from spoiling etc. So customers are not only buying pesticides with their “food”, but also other chemicals used to preserve the produce for the boat ride across the big blue. Of these chemical-laden loads, one only then has to wonder which ones were born in a laboratory … nutrient-deficient genetically modified imposters. Wannabe apples, if you will.

But the great news is, the more people who buy organic, locally-grown produce, the more supply there will be. Additionally, the more people who choose to eat this way, the less dis-ease there will be. Whether we consumers want to believe it or not, we can turn things around, every time we line up at the register. Every beep of the scanner is a vote.

Buying food as nature intended may hurt the hip pocket more than the mutant kinds that currently fill many supermarket shelves, but the vibrant health that can result from eating healthily means fewer doctors appointments and hospital visits in the long run. It’s also a beautiful way to contribute to the restoration of the planet. It’s a win-win for all.